"Get right Or Get Left 2" Helps The Evolution Of Hip Hop

The music industry has been evolving for years, and will continue in the near future. Music consumers who were born between the 1950s and 1980s have been devastated through the evolution of music. Musicians have also noticed a change and are struggling to bring the exciting feeling back to music consumers. Nas, one of Hip Hop’s elite hip hop artists, named his mix tape “Hip Hop is dead” that brought a lot of controversy to the music industry’s platform. I also noticed a change, as an artist myself. Growing up listening to Tupac Shakur, OutKast, Nas, Bone Thugs N Harmony, and etc. it’s not the same culture as it was ten years ago.

The Hip Hop music that was formerly produced was informative towards politics, history, and community development, and also referred to real life situations that the artist had been faced with. The more recent music, that the younger generation are producing, are focusing on drugs, violence, sex, and portraying a lavish life style that is intriguing to young individuals, who take the wrong actions to imitate what they hear, and see on TV. This usually results in death or prison time for adolescence, from artist speaking on events that never happened in their actual life. It seems record labels thrust off negative music material because it sells records: which is the goal for most entertainment companies.

My thoughts behind the reasons are, artist nowadays lack positivity and meaning within lyrics. Back then you could pick up a EPMD album, or KRS one album, and know what to do, and what not to do, growing up in a hostile environment. Now, in 2012, our Hip Hop leaders are Rick Ross, Soulja Boy, and etc. that take hip-hop to different level. They express their experience from rags to riches, but also paint a fraudulent picture of experiences they have been through. Dubole OO visions, my Entertainment Company, will only produce real life situations and outcomes of life’s tribulations that actually happened.  My up and coming mix tape will bring old school music consumers to their feet, and give the young generation hope, debuting in November. “Get Right Or Get Left 2” will be the answerer for the younger generation. My music will be informative, positive, quality music, coming from drugs, violence, and bullet wounds, to conquering college and receiving my masters. I will deliver a sincere message to individuals who grew up in the same environment as I did, and give them options, to not become a statistic.